Prada’s F/W 2012/2013 Campaign

Prada’s fashion films have never failed to mesmorise viewers over the past few years. It must be Steven Meisel’s creative mind. Or maybe it really is the clothing?

To put it this way: It’s impressive how effective fashion videos have become over the years. They facilitate one’s expectations of the lifestyle owning the piece could result in. Don’t we all visualize our new selves in clothes we desire? Isn’t that what drives us? Great and detailed product descriptions have nothing on the scenarious we want to find ourselves in.

This film speaks for itself. And so does the music. If you know who composed this, please e-mail me asap!