Marni + H&M

H&M collaborated with Marni to add some unique pieces to their S/S 2012 season’s collection. The campaign video directed by Sophia Coppola uses a song some of us could otherwise have forgotten about: Avalon by Roxy Music. It feels like it was made for it. Even though there is a touch of similarity to Ralph Lauren’s Spring/Summer 2009 collection, Marni plus H&M have the ability to result in African-inspired prints with a clean chic touch to it. It drifts away from the commonly try-hard look associated with animal prints.